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Case study on marketing segmentation

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Segmentation is the process of defining and subdividing a large homogenous market into clearly identifiable segments having similar needs, wants, or demand characteristics. The importance of segmentation is that it allows a business to precisely reach a consumer with specific needs and wants. This enables the company to use resources more effectively, make better strategic marketing decisions and realize new revenue streams. Four basic factors are required for effective market segmentation.

Segmentation in the Holiday Market - Case Study Example

Case study on marketing segmentation
Case study on marketing segmentation
Case study on marketing segmentation

Marketing Reading: Segmentation and Targeting | Harvard Business Publishing Education

Business Growth. As due to market researching your sales tends to an increase and your customer management gets better, your company gains an opportunity for further business growth and development. You can use market research to find gaps in markets, assess new opportunities, develop new products and services, assess market potential and diagnose strengths and weaknesses or pros and…. The questions — what, where, when and how customers buy must be examined by the marketing team of an organization. Importance of understanding buyer behaviour: Understanding the buyer behaviour is important for any organization for the successful running of their business.

MetLife: A Case Study in Customer Segmentation

A marketing case study is one of the best ways to show off your results and persuade potential customers to work with you. It highlights your successes and walks prospects through a story of how you helped a similar customer solve problems and generate tangible results. A marketing case study helps prospects see how they can benefit by choosing you as their marketing partner. The rest of this post explains how to write a marketing case study that supports your sales funnel, attracts leads, and helps turn prospects into customers.
MakeMyTrip business model is an online travel company that was established in the year by Mr. Deep Kalra with his team. MakeMyTrip is headquartered in Gurugram, Haryana, and earned a revenue of The company provides online travel services including flight tickets, domestic and international holiday packages, hotel reservations, and rail and bus tickets. It has recently also opened a new section of services where users can rent villas and apartments too.
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