Revenue from bricks and mortar stores is declining due to increased pressure from online retail. MAC, as a leading voice in the cosmetics sector with plenty of brand equity, wanted to develop a digital-first, flagship store where it could maintain its voice, benefit from higher direct-to-consumer margins and develop more personal relationships with its customers. We needed to talk to trendsetters and those with knowledge of creating brand loyalty in a modern landscape. We gathered unconventional perspectives from every continent except Antarctica! These Sensers became our team on the ground; gathering intel on what they were seeing and giving us insight into leading edge experiences happening in beauty, retail, digital and beyond.
M.A.C. COSMETICS ASSIGNMENT REPORT NEW
Angil Tate // Product Designer & Tech Enthusiast
Found in , the company offers the MAC makeup line that customers just fall in love with. It is supported by several celebrities and all are earning from the sale of Viva Glam Lipstick, which is donated to this fund. It offers something that is unique and cannot be copied because it keeps on evolving with time. Creative Blog on Indian brands, Marketing and Advertising. The cosmetics are more suitable for white skin and less suited for dusky skin tones. Price— MAC Cosmetics have a niche following in the fashion and retail market. Its premium prices for the products are the reason for its great purchase and why consumers find MAC Cosmetics desirable.
Mac Cosmetics Marketing Strategies
In recent months, the United States has faced an increasingly fractured and polarized society given the political tension surrounding the election, compounded by the difficulties presented by the global pandemic. Whether political, social or geographic differences, the rising complexities and tensions within the U. Hofstede Insights is uniquely positioned to provide a deep understanding of the current cultural landscape, using proprietary approaches to the study of company culture and how to positively impact it. The company was founded with the academic support of Professor Geert Hofstede, who conducted one of the most comprehensive studies of how values in the workplace are influenced by culture.
However, it lacks in the area of online shopping where MAC exceeds expectation. The subcategories are poorly constructed to help people find specific products. One of the reasons for this is that Sephora sells products from many brands, therefore there are more subcategories.