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Joint business plan agenda

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Joint business planning is any form of collaboration where retailers and CPGs make informed decisions to establish and reach the same goals. Typically, this collaboration involves conversations between senior management to find common ground and shared pain points. During these initial conversations, both parties typically create a joint plan which trickles down to specific areas of a business to be executed. This often involves tough negotiations between retailers and CPGs to ensure both parties benefit from working with each other. Retailers can bridge the gap between CPG and consumer by investing in tools such as loyalty data solutions or POS analytics, which can help CPGs understand their customers better.
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8+ Strategic Planning Meeting Agenda Templates in PDF

Joint business plan agenda
Joint business plan agenda
Joint business plan agenda
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Write your business plan

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Joint Business Planning 2.0 Transforms Trading Relationships

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I also revealed the top three pitfalls that negatively impact this proven, revenue enhancing task — no value proposition for the partner; not having the right people committed, engaged and accountable; and lack of internal buy-in and enablement. In this post, I cover an additional three core reasons why joint business planning breaks down, leading to failed outcomes. Therefore, joint business planning should begin with data and insight collection and analysis — first independently, then collaboratively, on the targeted customers. The intended outcome of this task is to walk into joint business planning armed with information such as who the customer is, why the customer buys, what and how the customer buys, as well as how the competition fits into the picture.
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