Out-of-home media is no longer just a case of choosing a single format to target consumers. Digital screens, measuring approximately 40cm by cm, sensed movement and hand gestures, and consumers tapped virtual buttons to choose the colour of the car, open the doors and turn the vehicle around, viewing it from all angles. The campaign shows just how digital out-of-home OOH technology is evolving and why more and more marketers are salivating over its possibilities. This allows them to be targeted and tactical, which can reduce the cost of entry to the market. For Ford marketing director Mark Simpson, the activity is about getting a responsive, live and interactive campaign that hands consumers control of the creative.
Advertising & Design Case Studies
Outdoor Learning Case Study: Kirkcudbright Academy – A&DS
Outdoor advertisement is an important part of city image. As a famous tourist town with rich cultural heritage, Yangliuqing should pay more attention to its outdoor advertisements so as to increase its appeal. Yet, relevant researches reveal that there exits many problems regarding to advertisements in Yangliuiqing. The author makes a detailed analysis of the current situation of outdoor advertisements in Yangliuqing and proposes corresponding strategies to improve the situation. Through combined efforts of all groups, the potential of outdoor advertisements in Yangliuqing will be realized in the future. Request Permissions. People's Fine Arts Publishing House
Outdoor advertising & urban landscape. Case study: Ermita Building
Fujifilm is an iconic brand that has reinventing itself over the past decades. In , it's become part of a retro pop culture with products like the Instax, a camera that's making the rounds on photo sharing platforms such as Instagram. Fujifilm and their digital agency bfound wanted to get people interested in its multiple Fujifilm Instax SKUs, but also drive online conversions, so it went with an integrated approach, using digital billboards to drive up search traffic, while capturing that increase with performance ads.