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Media activation case study

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Letting your target customers build an emotional connection with your brand is one of the most vital aspects of marketing and nothing does this better than brand activation. Brand activation is a marketing strategy that creates opportunities for your customers to interact and experience your brand and thus create a connection that drives them towards conversions. Offering free product samples, letting customers test drive your car or even organizing a PR stunt that delivers an experience that customers can then associate with your brand are all examples of brand activation campaigns. So where does social media figure in all of this?
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3 Case Studies in Successful Marketing Campaigns and What They Taught Us About Content Marketing

Media activation case study
Media activation case study
Media activation case study
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Media Agency - Starcom Worldwide

Dear User, Clipatize uses cookies. By browsing the site, you're agreeing to our cookie policy. We know that videos are powerful communication tools for any marketing strategy, but what is often overlooked is their effectiveness in activating B2B campaigns. The B2B audience is busy, focused on business communicating complex value proposition, and have become accustomed to dull marketing strategies like publicity events, giveaways and robust technical specifications. Here at Clipatize, we believe that a more atypical approach to consumer campaigns can yield greater success, and that is why we advocate the use of campaign activation videos that engage, entertain and are memorable. As B2B marketing continues to move from traditional channels towards online channels, thumb-stopping content becomes essential for grabbing attention. Online, especially on social media, videos have between seconds to deliver its main message in order to grab attention, so the still frame and first few seconds of the video have to be eye-catching.
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35 Indian Social Media Marketing Case Studies

In recent years, esports has experienced a real boost in popularity. This, in turn, has alerted brands to the marketing potential of the sport. A lot in esports happens online — via tournament live streams and dedicated websites and platforms. Inevitably, social media is also an important platform for esports fans. Social media walls like Walls.
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Music festivals take place online as much as they do in grassy fields or huge arenas. The major, institutional festival brands—Coachella, Bonnaroo, SXSW—are cultural events that are the anchor point to a whole lifestyle and a whole media, social, and marketing ecosystem results in their wake. These events have achieved this status, in part at least, by harnessing social media in a multitude of forward-thinking ways, from advertising to brand activations to influencer engagement. The most effective methods have shown to be a bit of all three in one, and the past few years have seen fans and influences engaging with brands in novel and unique ways that have rewritten the script on event advertising.
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